Mariya Nurislamova first created her mark like a serial entrepreneur inside the attractiveness-tech space. In 2014, she co‑Established Scentbird, a fragrance‑subscription service pitched as being the “Netflix for perfumes.” The platform quickly scaled to about 700,000 monthly subscribers from the U.S. and Canada, supplying usage of 800+ designer scents.
Beneath her Management, Scentbird elevated around $25 million in undertaking capital, participated in Y Combinator, and have become lucrative by 2019, making annual income north of $a hundred million with development of forty five–fifty% yr-about-year. Her tips—to "start modest and never surrender"—has resonated with lots of emerging entrepreneurs.
But starting all-around 2018, Mariya introduced a parallel side to her persona: spiritual Instructor, intuitive, channel, artist, and author. Launching the YouTube channel “This is often Mariya”, she often delivers guided meditations, Strength‑channeling classes, and mystical talks centered on chakras, manifestation, quantum acceleration, cosmic beings, and more. The channel has grown to ~102,000 subscribers and 1,200+ movies, together with her broader presence across TikTok, Instagram, Spotify, and podcasts reaching approximately 300,000 followers .
Crossing Worlds: Entrepreneurship & Metaphysics
Mariya’s dual identification—organization CEO by working day and spiritual Expert by evening—not often intersected publicly right until mid‑2024. That’s when Business of Fashion spotlighted her beliefs about humanity residing in a “Matrix‑like” simulation, extraterrestrials, and radical metaphysical interpretations—even describing Adolf Hitler as “on the list of greater… resources of expertise in 3D World earth warfare”.
These sights ignited a wave of on the web backlash:
YouTubers for example Keya’s Entire world and Zachary Michael publicly said they would no longer work with Scentbird.
Reddit threads in communities like r/BeautyGuruChatter criticized her "pseudo-scientific beliefs" and encouraged followers to ditch Scentbird.
Social media marketing people ended up notably appalled by statements that illnesses like most cancers or AIDS may very well be cured in weekly, miscarriage was “a decision,” and physical characteristics (e.g., crooked tooth, hair color) held spiritual importance.
Nevertheless, Mariya remains resolute. She maintains her spiritual written content is individual from her CEO responsibilities, stating she takes advantage of only “Mariya” in spiritual channels to safeguard Scentbird’s brand name.
The Toughness of Duality
Strengths of Mariya’s Technique
Authentic Differentiation
Her fusion of company achievement and spiritual observe sets her apart—developing a deeply private manufacturer with pathways into membership, retreats, personal classes, and guided encounters .
Scale and Strategic Willpower
Scentbird’s steady growth underscores her capability to translate eyesight into operational actuality, when her spiritual side drives a equally expansive content material engine.
Group Depth
The consistency and intimacy of her information—guided meditations, Q&As, and live courses—foster potent community bonds amid followers seeking spiritual transformation.
Emerging Challenges & Fractures
Manufacturer Popularity Chance
The spiritual content has developed unease between influencers, customers, and investors who're awkward associating Using these metaphysical narratives .
Written content Legal responsibility
Daring well being statements and conspiracy-tinged spirituality could invite scrutiny from platforms, skeptical buyers, or regulatory teams worried about misinformation.
Cross‑Identification Confusion
When Mariya insists on separating her two worlds, critics argue the identities already overlap—Particularly by means of her involvement in Scentbird‑connected articles and sponsorships.
Navigating the long run
Strategic Selections
Compartmentalize
Mariya could retain a transparent boundary—retaining her spiritual identification beneath a distinct name and platform while keeping Scentbird separate and manufacturer-neutral.
Combine
By weaving spiritual and wellness things into her corporations—for instance scent + meditation kits—she could lean into a wellness‑centric brand name evolution.
Clarify Messaging
Tonal equilibrium—grounding her spiritual information with steering disclaimers or scaling back again controversial metaphysical claims—could broaden her enchantment and cut down friction.
Validation by Response
Regardless of backlash, Mariya proceeds to develop her spiritual ecosystem—from charging $1,111 glastonbury retreats to $125,000 non-public transformational activities, on-line channelling classes at $3,000, and her 2021 book seventy two Keys to Manifestation. Her followers’ optimistic Amazon reviews counsel her wisdom resonates deeply with many seekers .
Closing Get
Mariya Nurislamova embodies a scarce present day archetype: a venture-pushed CEO with a significant-stakes spiritual alter ego. Her journey demonstrates broader cultural convergence—the place general public figures can concurrently occupy the worlds of commerce, metaphysics, and scentbird ceo cultural commentary.
Scentbird's achievements attests to her organization savvy.
This Is Mariya demonstrates her ability to command attention and Construct deep psychological resonance.
The reality clash among these worlds—sparked by metaphysical pronouncements—poses both of those threat and option.
No matter whether she amplifies the convergence or attracts firm boundaries, Mariya stands at a pivotal crossroads. Her following steps may well redefine what it means to get a founder during the spiritual-tech era—layering ambition with authenticity within a model-new way.